亚马逊店铺各类成功率90%申诉模版，建议收藏？

    申诉信的套路分以下5步走：

    1.道歉承认过失表明诚意

    2.将问题逐条清楚列出分析

    3.依照问题顺序提出改进方式

    4.以加强语气强调改进的决心

    5.表达想要收到回信的迫切

    卖假货被移除销售权申诉模版一

    尊敬的亚马逊卖家绩效团队：

    我收到亚马逊的通知，说因为出售假冒产品而取消了我的销售权，我立即查询了ASIN:*****,ASIN:******

    亚马逊列出的几个产品。

    首先作为一名刚在亚马逊上销售没多久的卖家（该账户正式开始销售于2016年6月份），我们缺乏对亚马逊规则的认知，没有认真去了解亚马逊的规则和违禁品。

    其次，在亚马逊提出的几个XX产品里，我们销售团队在中国市场的中国天猫/淘宝电商平台上均进行了销售，并且已经取得了XX公司的授权，沧州亚马逊跨境电商。

    由于我们海外销售时间短，缺乏经验，没有很清楚的去了解亚马逊的规则，对于这一点我们团队感到很抱歉，我已经删除了亚马逊提出的几个产品，并保证永久不会再次销售。

    我们团队第一次入驻亚马逊欧洲站进行销售，在中国市场我们有很好的销售业绩和口碑，希望亚马逊卖家团队能考虑我们希望在亚马逊欧洲站继续销售的真诚，恢复我们账号销售权。（我们团队可以保证，已经销售和发运的XX产品均是正品行货，如后期有客户投诉说产品是假货，我们愿意无理由赔偿）

    如果恢复我们团队的销售权，我们后期销售计划如下：1：首先我们会很认真去阅读学习和了解亚马逊的详细销售规则以及销售产品范围。

    2：认真检查核实库存以及我销售的产品是否存在不符合亚马逊要求的产品，一

    旦发现将立即删除，并永久不会再次出售。

    3：检查账号所有卖出的产品，如果客户反映任何不满意或者产品问题，我们将

    在12小时内为他们解决问题。

    4：对于后期出售的新产品，如果有不确定的信息，我会立即咨询亚马逊，不会

    盲目任意的去销售。

    附件中我提供了我们向xx公司的采购合同及发票（2016年4月）

    中国天猫店铺网站：xxxxxxxxx

    以上是我们团队对这次亚马逊取消我销售权作出的应答。我希望亚马逊能够再次提供给我们一个改过的机会。我们将以最大的努力和最认真的态度去从事以后再亚马逊上的销售工作

    卖假货被移除销售权申诉模版二（中文版）：

    尊敬的亚马逊卖家绩效团队：

    今天我收到亚马逊的通知，说因为出售假冒产品而取消了我的销售权，我立即查询了亚马逊说的几个产品。

    首先作为一名刚在亚马逊上销售没多久的卖家，我们缺乏对亚马逊规则的认知，没有认真去了解亚马逊的规则和违禁品。其次，在亚马逊提出的几个产品里，我并不知道这个是一个品牌产品，对于这一点我感到很抱歉，我已经删除了亚马逊提出的几个产品，并永久不会再次销售。

    通过对我的店铺指标以及客户反馈，我认为亚马逊应该能够认识到我们是一家服务良好，产品质量也很好的卖家。我们没有收到客户的投诉以及差评。我希望亚马逊能够考虑到这一点。

    如果恢复我的销售权，我后期销售计划如下：

    1：首先我会很认真去阅读和了解亚马逊的详细销售规则以及销售产品范围。

    2：我会认真检查核实库存以及我销售的产品是否存在不符合亚马逊要求的产品，一旦发现将立即删除，并永久不会再次出售。

    3：我会检查我所有卖出的产品，如果客户反映任何不满意或者产品问题，我将在12小时内为他们解决问题。

    4：对于后期出售的新产品，如果有不确定的信息，我会立即咨询亚马逊，不会

    盲目任意的去销售。

    以上是我对这次亚马逊取消我销售权作出的应答。

    我希望亚马逊能够再次提供给我们一个改过的机会。我们将以最大的努力和最认

    真的态度去从事以后再亚马逊上的销售工作。

    期待你的回复

    最真挚的问候

    杰森

    卖假货被移除销售权申诉模版二（英文版）：

    DearAmazonsellersupport,

    Thankyouforyourconcernofouraccount.Wereceivedanotificationtodaythatoursellingprivilegehasbeenremovedcausewesoldcounterfeitproducts.

    Weimmediatelycheckthelistings.Firstlyweareverysorryaboutourignorance,wearenewtoAmazonselling,wearelackingoftherulesandpolicieswhensellonyourplatform.

    Secondly,astheitemsofAmazonsellerperformancestated,wedidnotknowthis

    productiswithitsownbrand,tothispointweacknowledgeitisourfault.

    Wehadremovedthelistingsandpromisewewon'tsellitagainonAmazonifwedonotgetthewarrant.Wouldyoupleaseconsidertheaccountsellerratingandcustomersfeedbacktous?Weprovidedcustomerbothgoodproductsandcustomerservice.Wenevergotaclaimornegativefeedback.

    HopeAmazoncanlookthroughtoit.

    Ifyoucangiveusachance,wewilldoasfollows:

    1.Absolutely,wewillseethroughallthepoliciesandrulesaboutsellingonyour

    platform.

    2.Wewillcheckthelistingsinouraccounttoseeiftherehassomewhichdonot

    meetyourrequirements,ifitdoes,wewillfixitimmediately.

    3.Wewillcheckalltheproductswe'vebeensold,anycomplaintsorproductissueswewillsolvetheminproperwaywithin12hinfavorofthecustomer'sright.

    4.Ifanysellingquestions,wewillconsultAmazonforhelp.Sincerely,wewritethis.WewilltryourbesttoprovideoursalesonAmazon.

    WebelieveAmazonwillgivethisissueaseriousconsideration,andtous,thereisahope,anewchanceforus!

    Lookforwardtoreceiveyourreply.

    Bestregards

    店铺名：***

    图片因侵权被移除的申诉模版一：

    新店上listing时因图片侵权被禁售

    DearSellerPerformanceTeam，

    Thankyouforyournotificationonthepolicyviolationonthe......,wewouldliketosincerelyapologizefortheterriblemistakewemade.

    WeareasmallcompanyinChinafocusingonforeigntradeandsellingonAmazonUShasbeenoneofourultimatedreams.

    WedidalotofpreparationinordertolaunchourstoreinAmazonandworkedwiththeAmazonsalesmanagerMr.....onalotofdetailsincludingthecando'sandcan'ts.HeinformedusbeforehandthatimageandcharacterviolationisaveryseriousissueinAmazonandwehavetakenthatveryveryseriously.

    However,oneofoursalesstaff,whoisnewtothecompany,accidentallyputthis

    productontothelistbecausewewouldliketostartoursaleswith50skus(Wehad49skusreadyatthattime.)Heuploadedtheproductwithouteveryone'selse'sknowledgeandIwouldinpersonwouldliketoapologizeagainformycarelessnessinstaffmanagement.Herearethethingsourcompanyhasdonetopreventsuchissuefromhappeningagain.

    1.Wejustorganizedatrainingagainonthecan'sandcan'tthesalesmanagerHenrysentus,especiallyemphasizingonthepolicyviolationincludingimageviolationofproductsandwordingviolationonproductandcheckedalltheproductthatwehavealreadylisted.

    2.Wedeletedalltheproductsthatwethinkthatcouldpotentiallyviolatethe

    policies.

    3.Wehavesetuprulesinthecompanythatallofourinventorymustbecarefully

    reviewedandwouldnotviolateanyAmazonpoliciesbeforeaddingtoourinventoryandlistingonAmazon.Iwouldliketoapologizeforathirdtimeformycarelessnessinmanagement，andpleasedoletusknowwhatelsecanwedotoreinstateouraccountandwewilldoeverythingwecantomeetthetarget.Lookingforwardtohearingfromyou.

    yourname

    图片因侵权被移除的申诉模版二：

    自己拍摄设计的图片被告侵权

    DearAmazonTeam：

    WereceivedapolicywarningstatedthatAmazonhasremovedsomeimagesformoursitebecauseofarightsownercomplaintaboutimage(s)thatinfringeitsintellectualpropertyrights.

    ASIN:

    ComplaintID:

    ThepicturethatAmazonhasremoved:

    图片链接：www.****

    图片链接：www.****

    WealwaysworkhardtoassurewearemeetingthestandardssetbyAmazonandourownstandardsofqualitycustomerservice,itishardforustobelievethatourimagesinfringeothers'intellectual

    propertyrights.Allthephotosofthisitem(ASIN:B01DKFMSEW)wastakenanddesignedbyourdesigner.

    Firstly,wecontacttherightsownerdirectlytoresolvethisdispute.Weaskedtherightownerreviewthepictures,finally,hefoundthatthepictureisfromus,belowisthescreenshootofoure-mail.(Haveattached)

    Email1:邮件链接

    Email2:邮件链接

    Secondly,WehaveadvisedtherightsownertocontactAmazonatnotice@amazon.co.uktowithdrawthecomplaint.(Ihavementioneditine-mail)

    Thirdly,wecanprovideallthephotoandsourcefileasanevidence.(Pleaseseetheattachment)

    1.Photo

    TakenFrom:

    ShootingTime:

    ShootingLocation:

    2.SourceFile:YoucanseehowweprocessingthepicutreinPhotoshop.

    Pleasereviewthiscase,andwearelooingforafairandjustreply.Ifyouneedadditionaldetails,pleasekindlycontactus,wewillreplyyouinthefirsttime.

    BestRegards

    Lucy

    因账户表现差被移除销售权：

    因迟发货被移除销售权

    尊敬的亚马逊卖家绩效团队：

    首先由于我们的疏忽，深表歉意，总结了一下主要有两个原因造成：

    1、混乱的管理模式，缺货，通过ERP发货，与客户沟通不足，还有选择错误的物流方式才导致迟发率高于4%。

    2、由于现在中国是物流旺季，导致爆仓严重，才导致先收货没有及时发货的情

    况。如果恢复我们的销售权，我们会做以下几点：

    1、为了避免这种情况在发生，我们后续将会100%选择FBA，不会选择其他渠道，我们已经有一名员工专门负责FBA。2、实现我们的目标不到4%准时购物，我们有准备FBA货物雇佣更多的员工。此外，我们将更积极地监控我们的性能指标，以确保我们达到亚马逊和我们自己设定的标准标准的客户服务质量和维护我们的网站。

    3、最重要的是，如果我们FBA出售货物,不会有货物迟交。而且，客户将获得一个完美的购物体验。所以，出于这个原因，请给我们一个机会,活跃我们的帐户。因为我们已经发现FBA是最好的方法来解决这个问题(货物迟交)。

    4、严格遵守亚马逊规则&政策。

    真诚地，我们写这篇文章。我们将尽力提供我们的销售在亚马逊。

    我们只是在等待出售权的释放，我有足够的信心，我们在未来会做得更好，我们

    承诺它不会再次发生，请给我们一个机会。

    真诚期待回复！

    ......

    因账户表现差被移除销售权（英文版）：

    因迟发货被移除销售权

    Towhomitmayconcern,

    Wearecontactingyouregardingourselleraccountsuspension.Werealizethe

    delaysinshippingordershasnotcompliedwithAmazon'sperformancetargetoflessthan4%,norourtargetoflessthan2%.

    Wehavereviewedourfulfillmentproceduresandhavedeterminedthetwoareas

    thatneedtobeaddressed:ShipmentCreationandInventoryAvailability.

    WerealizeweneededadditionalsupportformanagingfulfillmentforourAmazon

    orders.Toachieveourgoalofmorethan98%on-timeshipping，wehaveadded

    additionalstafftosupportthesalespersoninourretailstorewhohandlesAmazonfulfillment.Thiswillallowustohavepackagespreparedandreadytoshipmoreefficiently.ToaddressinventoryavailabilityissueswehaveconsolidatedourAmazoninventoryintoonelocationtospeedshipmentcreation.HavingallAmazoninventoryatonelocationwilleliminatedelaysingettingproductoutbytheExpectedShipDate.

    Thankyouforconsideringthisappeal.

    因账户表现差被移除销售权（英文版）：

    迟发货+缺货+回复客户慢收到A-Z

    IunderstandthatrecentlyourperformanceasaselleronAmazon.comhasfallen

    belowbothAmazon'sandourownstandardsofquality.

    Ibelievetherearetwomainreasonsthishashappened:Disorganizationinourinventorymanagementhasresultedinlateshipmentsand,

    evenworse,unavailableitems.Whenlateshipmentsandunavailableitemshaveoccurredourresponsetohasbeentooslowandcommunicationwithcustomershasnotbeenadequate.IbelieveitismainlybecauseofourinadequatecommunicationthatwehaverecentlyseenanincreaseincustomerA-zguaranteeclaimswhichhasresultedinourorderdefectrateexceedingtheperformancetargetof<1%.PlanofAction:

    Wearetakingthefollowingstepstoimproveourperformance:

    Improveinventorycontrolbyreducingthenumberofitemsoffereduntilwehave

    systemsinplacetomoreadequatelyhandlethenumberoforderswearereceiving.

    Mostimportantly,wewillrespondmorequicklyandproactivelytoanyproblems

    withcustomerorderstokeepourcustomersmoreinformedandhelppreventA-z

    guaranteeclaims.

    Inaddition,wewillmoreaggressivelymonitorourperformancemetricstoassurewearemeetingthestandardssetbyAmazonandourownstandardsofquality

    customerservice.

    Inevaluatingoursellingpractices,wefoundamistakeinourinventoryuploadfile.

    OurPlanofAction:

    Ourinventoryfilehasbeenreviewed.Allmisclassifiedconditionitemshavebeen

    re-categorizedtofollowAmazon'sConditionGuidelines.EntireinventoryhasbeendeletedfromMarketplacetoreflectallchanges.

    Allofourvendors'inventorywillbereviewedbeforeaddingtoourinventory.Pleaseletusknowwhatshouldbedonetoreinstateouraccount,wearelookingforwardto

    hearingfromyou.

    因账户表现差被移除销售权（英文版）：

    回复买家不及时+产品损坏+加退换货时间太长+收到A-Z，被冻结账户

    DearSellerPerformanceTeam,

    Thankyouforyourconcernofouraccount.Beforereceivingtheperformancereviewnotification,wewereexactlyworkingwiththecustomerstoresolvetheirproblem.

    Wefirmlybelievethatwe'renotonlyprovidingtheproductbutalsothecustomer

    service.

    Firstly,we'reverysorryaboutournegligenceofpackaging,andtheincautionof

    carryingandtransportingbylogisticscompanywhichresultindefectiveworking

    conditionofoneitem,wehadtoshipthereplacementbuthadthecustomerwaitingmoretimefordelivery,theyarekindbutwearesorry.（讲清楚没包装运输过程中导致产品损坏，退换货时间长让顾客等很久，自己很抱歉）

    Secondly,theincautionoftestingandcheckingupbythetesterinfactoryresultinmissingindicatorlightcoversofoneitem,whichinnormalworkingconditionbutgivecustomerdefectiveimpressionoftheproduct,wehadcontactwiththe

    customerandshippedthemissingelement,andsorrytobringhiminconvenience.

    （发货前的出厂检查不够细致收到的产品缺零部件）

    Theseareourfaultsduetolackofstrictmanagementoftheproductandservice

    providers.Thirdly,we'renewtoAmazonsellingandlackoffamiliaritywiththerulesandmessagesystemusing,whichresultinmissingtimelyresponseto4messagesfromthebuyersonourmonthsagoarrangedlongholiday,itwassupposedthemessageswouldnoticetimelyonmobilephoneemailsystemtousbutitdidn'twork,wepromisethiswouldnevereverhappenagaintothecustomers.（没有及时回复顾客信息）

    Wewouldliketoearnestlybegyourconsiderationaboutthefeedbackofotheritemsreceivedbyotherbuyers,someofthemhadleftpositivefeedbacksandreviewstotheproductandadmiredourcustomerservice.Wepromisetoprovidecustomersbothgoodproductsandgoodcustomerservice.

    IfwehavethechancetocontinuesellingonAmazon,wewilldoasfollows:

    1.Wewillaskthefactorytoexecutestrictercheckingupandtestingprocessforourproducts,andrequesteveryconfirmationandsignatureoftestingresultforeveryproductfromthetesterinfactory.Weselfwillexecutesamplingcheckfordifferentproductionbatchandregularvisittoproductionlineofthefactoryeveryweek.Makesureweshipouteveryiteminintegralandgoodworkingcondition.

    2.Wewillaskthefactorytopackagewithstrongercrashproofandshockproof

    measure,likefillingintheblankswithprooffoamandwrappingupwithhardcarton.Changethelogisticsserviceproviderwithbettertransportingservice.

    3.WewillkeeploginintheAmazonsellercenteronPCandcheckoutbuyermessageatleastthreetimesaday,toensurepromptlyresponsetothecustomerwith12hours.Andpassionatelyhandleanyqueriesorcomplaintsorproductissuesfromeverycustomer,willkeepnoticecustomerforwardlyforthetrackinginformationofthetransportingpackage.Toimprovethecustomerexperiencebypre-sale,in-sale,after-saleprocess.

    WewritethissincerelyandwilltryourbesttoprovidegoodproductsandcustomerserviceonAmazon.Meanwhile,wesincerelyhopeAmazonteamwillgiveseriousconsiderationandgiveusanewchance.Thisisnotonlychancebutalsohopetous,weeagerlyhopewecanfurtherdevelopourundertakinghere.Lookforwardto

    hearingfromyourreply.Thankyouverymuch.

    BestRegards,

    XXX

    因账户表现差被移除销售权（英文版）：

    产品图片与描述和实物不符+客服未及时解决问题收到A-Z或被移除销售权

    DearAmazonSellerPerformanceTeam,

    WeunderstandthatrecentlyourperformanceasaselleronAmazon.comhasfallenbelowbothAmazon'sandourownstandardsofquality.

    Ibelieveitismainlybecauseofourinadequatecommunicationthatwehave

    recentlyseentwoA-zguaranteeclaimswhichhaveresultedinourODRexceeding

    theperformancetargetof<1%.Unfortunately,wechangedtheListingsStatustobeInactivefrom23/01/2014to06/02/2014becauseofalongvacation,obviously,thetwocomplaintsarenightmareduringtheperiodwithoutorder.

    PlanofAction:Wearetakingthefollowingstepstoimproveourperformance:1.Reviewallofproductstomakesurethatthepicturesanddescriptionsareaccuratelymatchwithourproducts.

    2.Mostimportantly,wewillcompletetheinvestigationmorequicklyandproactively（within12hours）toanyproblemswithcustomerorderstokeepourcustomersmoreinformedandhelppreventA-zguaranteeclaimsasmuchaspossible,thenreplacementorafullrefundwillbedonewithin24hours

    3.Inaddition,wewillmoreaggressivelymonitorourperformancemetricstoassurewearemeetingthestandardssetbyAmazonandourownstandardsofquality

    customerservice.